Starting your own aesthetics business is more than just a career move — it’s a bold step toward independence, creativity, and financial freedom. Many SWINA students and graduates dream of building a thriving practice where they can share their passion for skin health, beauty, and wellness with the world. One of the first — and most important — decisions you’ll make is where you will practice. The right space can set the tone for your brand, shape client experiences, and impact your long-term success.
Finding the perfect space isn’t just about four walls and a treatment bed — it’s about creating a sanctuary where clients feel safe, cared for, and transformed. Whether you’re just starting your journey or ready to take your growing business to the next level, here are 10 essential things to consider when renting a salon or treatment room:
1. Location
Location is everything! A well-placed business can boost visibility, attract new clients, and make your services more convenient. Look for areas with high foot traffic, such as shopping districts, wellness plazas, or near yoga studios and fitness centers. Choosing a location near complementary businesses — like hair salons, nail techs, or spas — can create a network effect, encouraging clients to bundle services in one trip.
2. Space Layout
Your treatment space should be efficient and flow naturally. Make sure you have enough room for your treatment table, equipment, and storage while still allowing you to move comfortably. Consider how a client experiences the space from the moment they walk in — clear entry and exit paths, proper lighting, and a clutter-free setup make a huge difference.
3. Ambiance
Clients often choose an aesthetician for the results, and also for how they feel in your space. Aim for a calm, professional environment that reflects your brand. Soft lighting, soothing music, gentle scents, and tasteful décor all work together to create a relaxing experience that keeps clients coming back.
4. Privacy
Privacy builds trust. Choose a space that allows clients to feel secure and respected, especially during more personal treatments. Soundproofing, room dividers, or private suites can help maintain confidentiality and give clients peace of mind.
5. Utilities
Functionality is non-negotiable. Make sure your space has proper plumbing, reliable electricity for your devices, and good heating/cooling systems to keep clients comfortable. Ideally, utilities are included in your rent; however, if not, factor them into your budget.
6. Storage
An organized space is a productive space. Built-in cabinets, shelves, and hidden storage keep your tools and products out of sight, reducing clutter and elevating the client experience. An orderly treatment room also helps you stay efficient and focused on providing excellent service.
7. Lease Terms
Understand every detail of your lease before you sign. Look for flexibility in rental terms, renewal options, and termination clauses. If you’re just starting, short-term rentals — even daily or weekly — might be a great way to build your clientele with less risk. Tip: Connect with SWINA Career Services to access a list of available rentals that fit your needs.
8. Cost
Rent is more than just the monthly payment — think about utilities, maintenance, insurance, and potential rent increases over time. Build a realistic budget so you can focus on growth without financial stress.
9. Compliance and Licensing
Your space must meet Arizona State Board of Cosmetology requirements for sanitation, safety, and licensing. Staying compliant protects your business legally and builds credibility and client trust.
10. Internet Access
In today’s business world, a strong Wi-Fi connection is a must. From managing online booking systems to running payment apps and social media marketing, reliable internet keeps your business running smoothly and professionally.
Choosing the right space is more than just a business decision — it’s an investment in your future. A thoughtfully selected salon suite or treatment room sets the stage for your brand, your client experience, and your personal success as a business owner.
At SWINA, we’re proud to support students and graduates as they take this exciting step toward entrepreneurship.
✨ Thinking about becoming an aesthetician? Explore our programs at SWINA and take the first step toward building a business you love.
📩 Already a student or graduate? Connect with Jennifer Emperador, Director of Student Services, to get personalized support, rental leads, and business guidance to set yourself up for success.
Your dream business is waiting — and we’re here to help you make it a reality!
