Southwest Institute of Natural Aesthetics Blog

How to Use the Fall Season to Your Advantage: 3 Marketing Tips for SWINA Graduates Trying to Gain Clientele

Fall is more than pumpkin spice, cozy sweaters, and changing leaves. For aestheticians, it can also be a great time to refresh your marketing...

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5 Ways SWINA Career Services Helps Students and Graduates Succeed in the Aesthetics Industry

Graduating from aesthetics or laser school is an exciting milestone. You’ve built your technical skills, gained hands-on experience, and spent...

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10 Career Pathways for Aestheticians and Laser Technicians

If you’re considering a career in aesthetics, one of the most exciting things to discover is just how many directions your education can take you.

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10 Questions to Ask Before Accepting Your First Aesthetician Job

Graduating from aesthetics school is an exciting milestone. You’ve spent months developing your technical skills, learning about skincare and client...

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How to Turn Your Student Experience Into a Strong Job Application

If you’re a SWINA student preparing to graduate, you may look at a job posting and wonder: “How can I compete when I don’t have years of professional...

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The Importance of Online Reviews and How to Earn Them

In the aesthetics industry, your reputation can be just as important as your technical skills.

Before a potential client books a facial, skincare...

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How to Get More Referrals Without Feeling Salesy as a New Aesthetician

One of the biggest myths in the beauty industry is that you have to be a great salesperson to build a successful clientele.

The truth? The most...

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5 Ways to Prepare for the "Real World" Before You Graduate from Aesthetics School

Graduation is an exciting milestone. You've invested countless hours mastering techniques, building your confidence, and learning how to provide...

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From Corporate Career to Award-Winning Spa Owner: Celebrating SWINA Signature Award Recipient Kiera Stroup

At Southwest Institute of Natural Aesthetics (SWINA), we believe education is just the beginning. Our graduates go on to create meaningful careers,...

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Building a Long-Term Career in the Ever-Changing Industry of Aesthetics

The beauty and aesthetics industry is constantly evolving. New technologies emerge, skincare ingredients trend, treatment protocols advance, and...

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