Starting your own aesthetician business is an exciting milestone, full of potential for creativity, connection, and making a real difference in clients’ lives. Yet alongside the excitement comes responsibility—especially when it comes to finances. Understanding the costs involved in launching your business is essential to avoid surprises, stay financially healthy, and set your practice up for long-term success.
From the very first rental agreement to your ongoing marketing efforts, every dollar counts. In this guide, we’ll cover the top 10 costs to consider when opening your aesthetician practice and provide tips to manage them effectively.
- Rent
Your rental space will likely be one of your largest recurring expenses. Consider the monthly rate, location, accessibility, and visibility to potential clients. Many new aestheticians start in co-op spaces or shared salons, which can provide flexible rental terms—sometimes even by the hour or day. Don’t forget to factor in the security deposit and negotiate what’s included in the lease. - Utilities
Electricity, water, heating/cooling, and internet are essential to keep your space comfortable for clients and functional for your work. When negotiating your lease, ask if utilities are included, or budget conservatively to accommodate seasonal fluctuations in usage. - Equipment and Supplies
Treatment beds, skincare tools, and devices are crucial investments. Quality and durability matter, especially as your business grows. Consider buying gently used equipment through online marketplaces or industry-specific Facebook groups—this can significantly reduce startup costs. - Products
Stocking skincare products, creams, and materials is both a necessity and an opportunity to showcase your expertise. Choosing high-quality products builds trust with clients and can even provide additional revenue through retail sales. Look for brands that are beginner-friendly and reputable among new graduates. - Licensing and Permits
Operating legally requires the right licenses and permits. Costs vary by location and can include inspections or renewals. Staying informed about your local regulations prevents fines and ensures your practice maintains a professional reputation. - Insurance
Professional liability and general business insurance are non-negotiable safeguards. In the beauty industry, protecting yourself and your clients is essential. Research providers who cater to new graduates for affordable, appropriate coverage. - Marketing and Branding
Branding sets you apart and attracts clients. Logo design, business cards, social media campaigns, and advertising all have costs—yet many options exist to reduce expenses, like bartering services or using word-of-mouth marketing in your community. Your first clients can become your best promoters. - Furniture and Décor
Creating a welcoming, professional space is part of your client experience. From chairs and treatment beds to décor and lighting, consider starting with second-hand or repurposed items and upgrading over time as your business grows. - Website Development
A professional online presence is essential, whether through a full website, booking platform, or a simple solution like Linktree. A website showcases your services, allows online booking, and helps potential clients find you. Even a basic site can make a big difference in visibility. - Training and Certification
Continuing education keeps your skills current and your services competitive. Workshops, certifications, and specialized training not only improve your practice but also demonstrate expertise to clients and differentiate you in a crowded market.
Planning and Preparation
By evaluating these costs carefully and creating a detailed budget, you can set a strong financial foundation for your business. Being prepared allows you to focus on delivering excellent client experiences while confidently managing the business side of your practice.
If starting your own aesthetician business calls to you, SWINA offers programs designed to give you the skills, confidence, and resources to succeed. From hands-on training to business guidance, our supportive community helps you step into your professional journey with clarity and preparation.
